Over the past few weeks, we’ve discussed fundraising and how to maximize your booster club’s fundraising revenue. Today, let’s continue by looking at three specific actions that can increase every booster club’s fundraising performance.
1. Capitalize on “signature” fundraisers. A “signature” fundraiser is synonymous with your program, offers proven value to your customers, and generates repeat customers. Here’s an example. My home town high school’s football boosters sell a pocket discount card with special offers from local restaurants and businesses. The discounts provide significant value, which generally allow the card to pay for itself within the first month of use. The card is valid for one year, which drives repeat customers. The fundraiser also helps build the brand of the organization, as customers receive value each time they use their football boosters discount card.